Scale Ova pricing

Build your store for free. Subscriptions from $69 a month unlock Shopify publishing and access to Ova Ads.

Pricing questions

What you pay, what’s included, and what stays free.

How much does Scale Ova cost?

Building your store is free. Subscriptions unlock Shopify publishing and access to Ova Ads. Starter costs $69 a month (1 live store, $72 of AI credit a month), Pro $129 (3 stores, $156) and Ultra $179 (unlimited stores, $240). Yearly: $589, $1,089 or $1,509. All three include the whole store built by Ova, Ova Sourcing, Ova Ads, running Shopify by chat (around fifty actions), the visual editor and translation: only the number of live stores and the AI credit change.

What do I pay in total for a Shopify store?

Three things: Scale Ova, from $69 a month; your Shopify plan, paid to Shopify (Basic: $39 a month in the US, €36 in France, per Shopify’s pricing page on October 29, 2026); and your products, paid to the supplier only when a customer orders, with no stock to buy upfront. Scale Ova is a flat price: no cut of your sales, and no dropshipping app to add.

Can I try it before paying?

Yes. You build your store, see it page by page on desktop and mobile, and edit it with a small AI budget included, without paying anything. You can even prepare it on a free Shopify development store before paying Shopify. Choose an offer to publish your store; using Ova Ads also requires an active subscription.

What does the AI credit get me?

Everything Ova creates or edits uses it. Rebuilding a whole store takes about €3 to €5 of credit, a tweak far less, so Starter’s credit ($72 a month) covers more than ten stores rebuilt from scratch. It refills every month, is shared across your stores, has no daily limit, and your product count doesn’t use it. If it runs out, you top up: $12 for $12 of credit, $35 for $42 of credit, $69 for $96 of credit, $139 for $216 of credit.

Does Ova Sourcing cost extra?

No, the agent is included in every plan. It finds the best product at the best price, creates its page and links it to the supplier, then every sale arrives ready to order. Products from the Scale Ova catalog are shipped by Scale Ova at the delivered cost shown, AliExpress products are ordered on your own account. Elsewhere this takes a separate app: AutoDS costs $26.90 to $66.90 a month (checked on November 10, 2026).

Is Ova Ads part of my subscription?

Yes. Starter, Pro and Ultra give you access to Ova Ads, the specialist agent for Facebook and Instagram image ads. Its creations and edits use your account’s AI credit. A Lifetime Store alone does not grant access to Ova Ads: an active subscription is required. You pay Meta separately for ad delivery.

How many stores can I run?

As many as you like: you connect and build stores without limit, on every plan. Your plan only sets how many are live at once: 1 on Starter, 3 on Pro, unlimited on Ultra. Switching which store is live is free, as often as you like, and a Lifetime store doesn’t take a slot in your subscription.

Can I pay just once?

Yes, with the Lifetime store: $149 once, and your store stays live with no Scale Ova subscription, theme updates included, with $12 of AI credit at purchase. To keep building with Ova afterwards, the AI option costs $14 a month, first month free, with $36 of AI credit a month. Your Shopify plan is still paid to Shopify.

Is Scale Ova more expensive than other AI store builders?

Not for what it delivers: for $69 a month, Ova builds the complete store, finds the products and runs Shopify by chat. DropMagic Pro costs $79 a month for one product page and a home page on request, Copyfy €49 a month for a one-product store on a fixed 13-section template, Atlas $39 to $454 a month for a home page and a product page on one of 13 templates, CreateMyStore $29.99 a month with Vitals. BuildYourStore is free, but its store had 0 products in our test and you need AutoDS on top. Your Shopify plan is extra everywhere. Prices checked on each vendor’s site in September and October 2026; each test is detailed in our comparison of 11 AI store builders.

Can I change plans?

Yes, from your account. An upgrade applies right away and you only pay the difference, prorated for the days left. A downgrade starts at the end of your paid period. Your price stays the same as long as your subscription is active.

What happens if I stop?

You cancel on your own from your account, with no commitment: everything keeps running until the end of the paid period, which isn’t refunded. Then the storefront shows “Scale Ova license inactive” and takes no orders, but nothing is deleted: your Shopify account, products, customers and orders stay yours, as do the copy, images and logos created for your brand. A new subscription puts the store back online, and unused top-up credit is kept for 90 days.

Do prices change by country?

Yes, the page shows your country’s currency. Starter, Pro and Ultra cost $69, $129 and $179 a month in the US, CA$79, CA$145 and CA$209 in Canada, €49, €89 and €129 in euros elsewhere. The price shown is the price you pay, taxes included.