Discover our articles, tutorials and tips on Shopify and e-commerce
TikTok sells products that show well in action. Launch a manual Sales campaign, keep your audience broad, turn down off-TikTok placements and AI-generated videos, and know what a first test really costs.
DSers connects AliExpress to your Shopify store: product import, one-click orders, tracking sent back on its own. The step-by-step with the app's real menu paths, the settings to fix before your first order, what a product really costs to ship to the US in 2026, and what the free plan doesn't do.
Seven carts out of ten are abandoned. Some come back with a simple, well-written reminder. How to turn on Shopify's recovery email, build a short sequence, and what to put in each email without giving away your margin.
CPM, CTR, CPC, add to cart, cost per purchase, ROAS: what each number says, which order to read them in, and the symptom-by-symptom diagnosis to know whether to continue, fix or cut.
Selling more to each customer costs less than finding a new one. The five levers of average order value, how to set them up on Shopify, and why every extra unit per order lets you pay more for your ads.
Google Shopping shows your products to people already searching for them. Connect Shopify to Merchant Center, get free listings, avoid suspension, launch a small-budget Standard Shopping campaign and switch off the Performance Max extras.
The right channel depends on how your customer finds your product. The free tools that show where your competitors already pay, each platform's rules (minimum budget, learning, extras to turn off), a first test budget worked out from your margin, and why to launch just one.
How many visitors it takes to make a sale, the ten things to check before sending traffic, where to find your first visitors without paying, and how to read your first ad test.
Ad account, Sales objective, the targeting to leave open and the Advantage+ extras to turn down, three to five creative angles, a budget worked out from your margin, the learning phase without panic, and reading your results after seven days. The step by step for a first campaign that teaches you something.
Your customer isn't buying a product, they're buying the end of a problem or the start of something else. How to find that problem, press on it without overdoing it, create desire and carry it onto every page of your store.
Shipping zones, profiles and rates, the delivery time you show, the free shipping threshold, the payment methods to turn on and the test order that checks it all. So no customer ready to pay is lost at the last moment.
Your emails go to people who already gave you their address: no auction, no algorithm. The three settings to fix before you send, the pop-up that gets signups, the three automations to turn on first, a campaign schedule people accept, what Shopify Messaging and Klaviyo really cost, CAN-SPAM, and how to stay out of spam.
