Discover our articles, tutorials and tips on Shopify and e-commerce
A campaign profitable on a small budget isn't necessarily profitable on a big one. Check the result is solid, raise in steps, expand with new creatives, and watch real margin rather than reported ROAS.
Where to find a supplier depending on what you sell, the delivery times to plan for, how to plug it into Shopify so orders go out on their own, and the test order before your first sale.
The creative drives most of a campaign's result. How to find your angles, write a hook that stops the scroll, follow Meta and TikTok formats and safe zones, work with UGC creators, and test ideas rather than details, with a results table read step by step.
An offer isn't a discount. It's what makes your product feel worth more than its price. The four families of offers, which one fits your store, the margin math and where to show it.
A customer who buys again costs you no more ads. Help after the purchase, time the replenishment reminder, keep the second-order offer to a Shopify segment, read the RFM analysis and your repeat purchase rate, and know when a loyalty program or a subscription is worth it.
The Facebook and TikTok pixels install on Shopify through the official apps, no code. The order that avoids duplicates, the right data sharing level, the test purchase, and what to do when the numbers don't add up.
Selling gaming peripherals online in the EU: a generated reseller store you can visit, the product page in numbers that sells, on what basis you sell (resell a brand, import, build your own), what to settle before the first sale and the 12-month cost.
Selling home decor and furniture online in the EU: a generated rattan furniture store you can visit, the product page that avoids the return, the shipping threshold, wholesaler or container import, what to settle before the first sale and the 12-month cost.
One product store: three generated stores you can visit (a portable blender, a smart alarm dock, an energy chewing gum), the anatomy of a page that converts, the three pages compared, packs and the 12-month cost.
Selling tea or matcha online in the EU: a generated Shopify store you can visit, the product page that moves people to the three-pack, what to write to sell, wholesalers, matcha prices and the 12-month cost.
Selling cosmetics online in the EU: a generated store you can visit, the product page and offer that make people click, what you write, the laboratory and its minimums, what to settle before the first sale and the 12-month cost.
How to write a Shopify product page that sells: the structure top to bottom, a real product page broken down, the admin fields to fill in, the compare-at price rule, and what makes shoppers abandon.
