Vincent Fredet

Founder of Scale Ova, AI platform for Shopify

Founder of Scale Ova, the platform that builds full Shopify stores with a conversational AI. On Scale Ova, I see hundreds of stores ship every month: the ones that take off, the ones that flop, and most importantly why. Before Scale Ova, several years helping e-commerce founders launch and scale. On this blog I share what I see working in the field and what's failing, without the marketing filter. No made-up numbers, no inflated claims: just the experience built up from watching what actually happens when a founder launches or iterates a store. Topics I cover: Shopify (creation, themes, performance), AI applied to commerce (Magic, Sidekick, AI store builders), copywriting, conversion, launch, and everything that touches a merchant's day-to-day in 2026.